Telemarketing tips - Don't let this happen to you!
- By: Daiv Russell
- On: 11/30/2007 13:45:16
- In: Direct Marketing
- Comments: 17
I wholeheartely agree with the Woody Allen Quote that I'll paraphrase for my purposes "90% of success is just showing up."
Something I tell my clients regularly: Do something -- ANYTHING. It's better to mail a low-budget direct marketing letter to a small list than it is to wait forever to get the time to make the perfect letter, and to budget enough to mail it to tons of people, etc.
As it stands, so many small businesses end up in "analysis paralyis", doing nothing while they look for the best way, rather than doing something. As a result, once you get off of your butt and actually do some marketing, you're narrowing your field of competition significantly.
Your results from a bad marketing campaign are bound to be astoundingly better than the results you'll get from no campaign. Well, it would seem I'm wrong again, there ARE exceptions to every rule.
So, there's something I have never mentioned, because I assume everyone understands this...
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