Small Business Marketing

My Internet Marketing Confession...

Fri, 9 Jan 2009 06:22:55 0000

I have a confession to make... and it's not something I'm very comfortable talking about. But I've recently come to terms with this myself and I think I owe it to you to explain.

Twitter Marketing revisited - Copywriting, Tweets, and TwitterBlasting

Tue, 30 Dec 2008 12:26:07 0000

As you can tell from my recent posts regarding marketing with Twitter, (such as Twitter List Building and Marketing on Twitter) you can tell that I’m a big fan of Twitter and how it can help your business.

Being a student of marketing, I check out nearly every sales letter that’s sent my way. I (personally) get a little bored after reading tens of pages of long copy sales letters, so I really like those that are short and sweet and just home right in on the finer points without tons of hype.

When I saw @SteveWeber‘s promo tweet on Twitter for his TwitterBlast product, I felt compelled to check it out. The sales page was simple, precise, and contained all the right elements for “good copywriting”. I was planning on simply using is as a reference piece for my readers to see an example of doing things correctly. Take a look at the sales letter page and go through the checklist here with me.

Message to Market Match - Targeting your Target Demographic

Sun, 28 Dec 2008 08:41:42 0000

The other day I was driving around looking for some neat shops in the neighborhood that might benefit from online marketing (who can't, right?) and stumbled across some signage that was really surprising, not in that it had a typo (which happens more often than you'd imagine) or that it was in disrepair (a big problem with the Florida sunshine), but that they completely missed their mark.

Remember that your "brand" should be consistent -- all of your messages you send to your audience need to align with one another, lest your audience become confused about who you are. Branding comes in the form of websites, logos, newspaper advertisements, phone book ads, coupons, mailers, etc.

List Building on Twitter - Gaining Followers

Sat, 27 Dec 2008 07:09:38 0000

I'm on Twitter, now what?

So, now you're on Twitter... whaddya do now? How do you get people to start hanging on your every word?

It might take a while to get people to actually pay attention to you, but it won't take long to get a following. Remember, not all traffic is the same, and you don't just want 10,000 people blindly following you who have no interest in your message. Since I have a variety of interests, I have a varitety of followers. Following me are: software developers, software testers, project managers, development managers, copywriters, internet marketers, marketing and branding experts, and so on.

As a result, not every "tweet" (Twitter Message) is going to match my entire audience, except the personal ones like "Returning movies to Blockbuster" -- everyone can relate to that and see that I'm a real person.

What is Twitter?

Fri, 26 Dec 2008 05:15:14 0000

What is Twitter exactly? How can Twitter help my marketing?

In my last post, and in my excitement, I managed to inadequately explain the reasons why anyone would Twitter in the first place. Thanks, for those of you who brought this to my attention.

After a great deal of soul-searching, writer's block, and a few false starts on an article on the topic, it made a lot more sense for me to share this video with you instead.

Should you Twitter? Internet Marketing via Microblogs

Sun, 21 Dec 2008 00:05:50 0000

Since I’ve been working so hard for clients for the past few months, it’s only been recently that I’ve had a chance to get in touch with the latest internet marketing trends. I’ve been continuing with previous successful actions, of course, most notably article marketing and lead generation sites.

In catching up with the world, a technology I had largely ignored showed me it has really grown up. This little tool is called Twitter.

Sex Sells - Timeless Marketing Motivators

Thu, 11 Dec 2008 18:18:45 0000

I've been working my tuchas off for the past year or so, taking marketing classes, actually doing work and so forth, so I haven't really been able to contribute much to my Blog.

Working long, long, hours in Orlando for the past 3 months or so, it wasn't until very recently, I even spent a moment (not asleep) at the hotel. When I did, I was studying, or programming, or something similarly productive.

Now, if you've been working with me on the marketing front for any length of time, you've noticed I constantly mention how the most effective marketing motivator (for adults) is sex. If you can find a way to squeeze sex into your marketing message, you'll suddenly find customers. To summarize, "sex sells".

Blogging Tip - WordPress Title Optimization

Fri, 1 Feb 2008 00:44:55 0000

I've been setting up a lot of WordPress blogging sites over the past week or so. Some are for me, some are for clients, etc. But, in my goals to optimize them (boy is WordPress ever configurable!), I've noted that I need to change quite a few things to maximize the placement of these pages in the Search Engines.

So, here's something you might find handy if you're setting up a WordPress blog for yourself. Maybe you already have one and just didn't know how to optimize this (You know who you are!) because you're as Stupid as George Bush.

Why Do I Use Long Domain Names?

Sat, 26 Jan 2008 17:34:37 0000

My most recent article has brought up a couple of questions from readers, one of which I’ll answer right now.

The question is “Why are your domain names so long, with all those dashes in them? Should I be doing that as well?” (A domain name is the .com, .net, or .org part of a web site address – aka URL)

The “right” answer to this question depends significantly on how you intend to drive traffic to your site.

Another Marketing Experiment to Leverage - Buying Links to Your Site

Mon, 21 Jan 2008 18:15:47 0000

So, I was researching keywords related to blogging, researching a number of products with AdWords ads. In that area, I stumbled across THIS interesting little number...

Mark Joyner claims that he's a blogging moron, and that he'd like your help reviewing his multimedia course on blogging. So here's his deal...